Chapter 11: Unobtrusive Research

Upon completion of this chapter, the student should be able to: 
  1. Describe and compare the three unobtrusive research designs: content analysis, analysis of existing statistics, and historical/comparative analysis. 
  2. Give three examples of artifacts that content analysts might study. 
  3. Give three examples of content analysis in which the unit of observation differs from the unit of analysis. 
  4. Show how the unit of analysis influences sample selection in content analysis. 
  5. Illustrate how a researcher might employ each of the following sampling techniques in
  6. content analysis:  simple random sampling, systematic sampling, stratified sampling, and cluster sampling. 
  7. Differentiate manifest content from latent content by definition and example. 
  8. Present advice for the development of code categories in content analysis. 
  9. Present advice for counting and record keeping in content analysis. 
  10. Outline the strengths and weaknesses of content analysis.
  11.  Explain how analytic induction is used in qualitative content analysis. 
  12. Summarize the difficulties with units of analysis in existing statistics. 
  13. Explain why validity is a problem with existing statistics, and present two strategies for resolving this problem. 
  14. Explain why reliability is a problem with existing statistics, and present two strategies for resolving this problem. 
  15. List three sources of existing statistics. 
  16. List three sources of data for historical/comparative analysis. 
  17. Discuss the role of corroboration in enhancing the quality of existing statistics. 
  18. Discuss the role of verstehen and ideal types in the analysis of existing statistics. 
  19. Describe three ethical questions raised in doing unobtrusive data collection.